License Agreement Obligation
According to the license agreement, all packages containing REELEX coils must have a REELEX trademark logo visible somewhere on the package.
License agreement language has changed subtly over the years, however all agreements include the following language. This is typically found in either Section VIII or Section XI and normally reads as follows:
“LICENSEE agrees that it shall label all Packages produced pursuant to this Agreement, whether labeled as being manufactured by the LICENSEE or private label or otherwise, with the “REELEX” trademark…”
Besides being contractually obligated via the license agreement to print the mark on all REELEX packages, this logo is an important indicator that your company produces quality product and that the package will perform the way installers expect it to.
Warning: It is essential that only cable packaged using REELEX equipment have the REELEX logo. Packages bearing the logo and not using REELEX technology will be considered a breach of the license agreement and may result in your REELEX license being revoked.
Cable Safety
The majority of counterfeit, knockoff and non-compliant twisted-pair cabling on the market today is sold in boxes that look just like REELEX packaging. To help educate the industry about these cables, REELEX has joined with the CCCA (Communications Cable and Connectivity Association), whose mission includes informing end-users about counterfeit and non-compliant cable.
These poor-quality cables use imitation REELEX coiling methods that knot, tangle and cause cable damage, while the cables themselves can cause significant issues ranging from signal loss to fire hazards.
Because REELEX packaging is the standard package for LAN and other low-voltage cable, the REELEX logo is one trademark that spans across manufacturers and regions across the globe.
This means that the REELEX logo is a clear signal to end-users, government officials and customs personnel that the cable inside the package is likely to be manufactured in compliance with laws such as the National Electric Code (NEC). CCCA has determined that the REELEX trademark is one standard which the industry as a whole can use to identify genuine cable to government, industry and safety organizations.
End-User Identification
The REELEX logo identifies to the installer that the package contains a genuine REELEX coil which will perform as expected and is far less likely to tangle or snag as products packaged using counterfeit REELEX methods. Furthermore, the REELEX logo is an indication to end-users that they are purchasing a genuine, quality product in a genuine, quality package from an honorable and honest company.
Import and Customs Risk
The REELEX logo has been recorded with Customs and Border Protection. Because the REELEX logo must be placed on the cable package regardless of manufacturer, ports of entry have been notified to specifically look for this logo and scrutinize closely any package that does not have this mark printed on the box. This means that boxes of cable that do not have the REELEX logo or are improperly printing the REELEX logo not under license have a greater chance of being identified as unsafe cable and not be allowed through US customs or otherwise be scrutinized by authorities. Manufacturers trying to import illegal or non-compliant cable with the REELEX logo visible may face legal action.
Patent Identification
The REELEX logo indicates that the coil is packaged using a patented and licensed method utilizing the intellectual knowledge of REELEX Packaging Solutions, Inc.
This logo protects the licensee’s investment in REELEX by indicating the utilization of the brand and thereby the legal protection, marketing advantages and authenticity of quality the REELEX brand logo represents.