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You can download the logo by filling out the use form here.

If you are currently having cable manufactured and packaged by a REELEX Licensee and your packages are not printed or labeled with the REELEX trademark logo, it is the responsibility of the manufacturer to supply you with the logo.

Per the license agreement, all packages made using REELEX technology should have the logo affixed somewhere on the package.

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License Agreement Obligation

According to the license agreement, all packages containing REELEX coils must have a REELEX trademark logo visible somewhere on the package.

License agreement language has changed subtly over the years, however all agreements include the following language. This is typically found in either Section VIII or Section XI and normally reads as follows:

“LICENSEE agrees that it shall label all Packages produced pursuant to this Agreement, whether labeled as being manufactured by the LICENSEE or private label or otherwise, with the “REELEX” trademark…”

Besides being contractually obligated via the license agreement to print the mark on all REELEX packages, this logo is an important indicator that your company produces quality product and that the package will perform the way installers expect it to.

Cable Safety

The majority of counterfeit, knockoff and non-compliant twisted-pair cabling on the market today is sold in boxes that look just like REELEX packaging. To help educate the industry about these cables, REELEX has joined with the CCCA (Communications Cable and Connectivity Association), whose mission includes informing end-users about counterfeit and non-compliant cable.

These poor-quality cables use imitation REELEX coiling methods that knot, tangle and cause cable damage, while the cables themselves can cause significant issues ranging from signal loss to fire hazards.

Because REELEX packaging is the standard package for LAN and other low-voltage cable, the REELEX logo is one trademark that spans across manufacturers and regions across the globe.

This means that the REELEX logo is a clear signal to end-users, government officials and customs personnel that the cable inside the package is likely to be manufactured in compliance with laws such as the National Electric Code (NEC). CCCA has determined that the REELEX trademark is one standard which the industry as a whole can use to identify genuine cable to government, industry and safety organizations.

End-User Identification

The REELEX logo identifies to the installer that the package contains a genuine REELEX coil which will perform as expected and is far less likely to tangle or snag as products packaged using counterfeit REELEX methods. Furthermore, the REELEX logo is an indication to end-users that they are purchasing a genuine, quality product in a genuine, quality package from an honorable and honest company.

Import and Customs Risk

The REELEX logo has been recorded with Customs and Border Protection. Because the REELEX logo must be placed on the cable package regardless of manufacturer, ports of entry have been notified to specifically look for this logo and scrutinize closely any package that does not have this mark printed on the box. This means that boxes of cable that do not have the REELEX logo or are improperly printing the REELEX logo not under license have a greater chance of being identified as unsafe cable and not be allowed through US customs or otherwise be scrutinized by authorities. Manufacturers trying to import illegal or non-compliant cable with the REELEX logo visible may face legal action.

Patent Identification

The REELEX logo indicates that the coil is packaged using a patented and licensed method utilizing the intellectual knowledge of REELEX Packaging Solutions, Inc.

This logo protects the licensee’s investment in REELEX by indicating the utilization of the brand and thereby the legal protection, marketing advantages and authenticity of quality the REELEX brand logo represents.

Because the REELEX system is a patented technology, the authorized use of these patents, associated trademarks and know-how is administered through the signing of a License Agreement and the paying of usage fees or “Royalties”.

This contract gives the Licensee full access to REELEX’s portfolio of patents and all trademarks associated with the REELEX system, while also entitling the Licensee to unique advantages and benefits guaranteed to them as long as the REELEX system is being utilized.

Royalty fees are collected from ALL REELEX licensees. Everyone with a D-750 pays the same fee regardless of how long they have been a customer, or how many machines they have. The small companies can compete equally with large companies with no favoritism. These royalties keep REELEX in business so we can continue to provide parts, service, know-how and decades worth of R&D to our customers. Without the royalty fee REELEX would be out of business very soon, and so would service and parts to support over 300 active REELEX machines, over 100 major cable producing facilities and thousands upon thousands of distributors around the globe.

All License Agreements contain a “Most Favored Licensee” clause. This clause states that any changes to pricing will be made available to all licensees equally.

This guarantees you that you are paying the same prices for machines and fees as all other companies in your country. All companies, big and small, pay exactly the same amount for machinery, parts and fees.

In accordance with the license agreement, there are no available discounts or special deals available to you or your competitors. If there were, they would be offered to all licensees equally.

License agreements signed in 2013 or later include global coverage. Previous to 2013, individual agreements were signed per country. For companies with multiple locations, we strongly recommend contacting us to sign the updated agreement, which greatly simplifies and modernizes the REELEX license contract. Contact us for more information.

Fundamental to REELEX licensing is the concept of “know-how”. The REELEX coil and the methodology is trade secret, and has never been patented. This technology and surrounding intellectual knowledge including software programming, proprietary circuitry, formulas, calculations, algorithms, equipment designs and over 40 years of packaging expertise are all included under the “know-how” moniker.

Simply put – because REELEX could not survive on machine sales alone. Our annual machine sales are not very many, and thus with 40+ employees the cost of running the business would force machine prices to be extraordinarily high. This would make the barrier to adopt REELEX much too expensive and nobody would buy machines.

Thus, if REELEX tried to survive from machine and part sales alone we would be out of business. Instead, REELEX sells machines “at cost”. This means that when REELEX sells a machine it includes material, labor, development costs and overhead, but no profit.

The Royalty fees are collected from ALL REELEX licensees. Everyone with a D-750 pays the same fee regardless of how long they have been a customer, or how many machines they have. The small companies can compete equally with large companies with no favoritism. These royalties keep REELEX in business so we can continue to provide parts, service, know-how and decades worth of R&D to our customers. Without the royalty fee REELEX would be out of business very soon, and so would service and parts to support over 300 active REELEX machines, over 100 major cable producing facilities and thousands upon thousands of distributors around the globe.

Like many licensing arrangements, the customer, or “Licensee”, pays REELEX system usage fees, or “royalties”, that are based upon the production capability of the REELEX coiling machines that they own or rent. These royalties are typically paid annually for those that own up to two REELEX machines, and monthly for those that rent equipment.

For large manufacturers operating three or more coiling machines, the annual fees are based upon a customer’s annual sales volume of REELEX packages. These are considered “variable” fees. More information on the Royalty schedule structure can be found here.

The Royalty fees are collected from ALL REELEX licensees. Everyone with a D-750 pays the same fee regardless of how long they have been a customer, or how many machines they have. The small companies can compete equally with large companies with no favoritism. These royalties keep REELEX in business so we can continue to provide parts, service, know-how and decades worth of R&D to our customers. Without the royalty fee REELEX would be out of business very soon, and so would service and parts to support over 300 active REELEX machines, over 100 major cable producing facilities and thousands upon thousands of distributors around the globe.