A License Model Based on Your Success

Modern Agreement for a Modern Era

The World's Most Prominent Cable
Manufacturers are REELEX Licensees

REELEX has become the standard packaging system for “last-mile” lengths of structured and low-voltage cabling such as Category 5e, Category 6/6A, security/alarm cables, instrumentation cables, coaxial cables, and is quickly becoming the preferred package for many other types of products like fiber optics, building wire, plastic tubing, and more.

REELEX Licensee List

Want to know which manufacturers are using genuine REELEX packaging? Take a look. We have over 80 licensees on nearly every continent.

Information for Private Labels and OEMs

Your brand is your reputation. Make sure your packaging is as genuine as your products.

Interested in REELEX Licensing?

Licensing Overview

Simple and Modern

The new license agreement has simplified, straightforward terms and uses modern language for modern times.

Pay as You Go

Our new model is based on usage, and there’s no minimum fee with timely reporting.

Fees Based on Length, not Dollars

With the new license agreements, usage fees are based on length, not dollars.

Licensing Agreement Basics

The REELEX system is a patented technology. Authorized use of these patents, associated trademarks, and know-how is administered through the signing of a License Agreement.

This contract gives the Licensee full access to REELEX’s portfolio of patents and all trademarks associated with the REELEX system, while also entitling the Licensee to unique advantages and benefits guaranteed to them as long as the REELEX system is being utilized.

Like many licensing arrangements, the customer, or “Licensee,” pays REELEX a fee based on the volume of product processed through the REELEX Machine.

These fees are paid monthly only after packaging production has been completed.

All REELEX coiling machines are sold or rented at the same price for all licensees, and all licensees pay the same usage fees. We treat our licensees like partners, and that partnership includes package consulting and development, software upgrades, and non-travel service and support at no or minimal charge.

Additional Benefits

Access to Patents, Trademarks, and Know-How

All licensees are allowed unrestricted access to all current and future REELEX patents, Intellectual property, methods, and know-how, including updates to software and improvements to packaging and machinery that can directly benefit your product.

Most-Favored Licensee Status

REELEX Packaging Solutions guarantees that all Licensees pay the exact same usage fees and that no licensee will be favored over another. The “most favored licensee” clause in the License Agreement means REELEX treats all licensees equally, regardless of size. This allows the smallest manufacturer to receive the same terms as their larger competitors.

Package Consulting

REELEX licensees have access to our accumulated know-how in specialty packaging. Our in-house team can assist in designing, modeling, and creating samples for your products at no additional charge.

Free Support

All support over the phone or email is free to all REELEX Licensees. Packaging development, samples and consultation is also free of charge. Chat, email or call – our technical support personnel are available nearly 24 hours a day. Need help? Just ask.

New Agreement FAQs

Won’t this new structure cost me more?

Compared to equivalent packaging, REELEX is the lowest cost packaging option. Because the REELEX coil does not require an inner support structure, the package is greatly simplified compared to a spool or reel-in-a-box. As a result, REELEX packaging costs are approximately 50% less than equivalent spool packaging.

Since this new structure is based on length, licensees only pay for what they use.

Why is this new fee structure better?

For customers with three or more REELEX machines, most license agreements had terms that linked usage fees to a percentage of net sales dollars of products sold in REELEX. In discussions with customers, we identified a range of issues related to reporting, determining accurate sales numbers, and complaints regarding the impact of raw material pricing on usage fees.

This new fee structure simplifies the process for customers across all industries and provides a higher degree of predictability in total costs.

Do I need to sign the new agreement?

All new equipment deliveries and license renewals require a new agreement to be signed.

Why a new agreement?

Over the past 50+ years, there has been enough variation between agreements that we must bring all licensees under the same terms. Additionally, the recent volatility in raw materials pricing means now is the ideal time to move usage fee terms to benefit all licensees. The new agreement also includes updated, modern language and additional benefits, such as an indemnification clause and clarifications regarding trademark usage.

Can I sign the new agreement at any time?

Yes. We encourage all licensees to sign the new license agreement at their convenience. Moving forward, all new REELEX equipment and lease renewals will require a new agreement to be signed.