Do your boxes look something like this?
These are REELEX boxes. Invented and licensed by our company.
Sometimes called a “pull box” or “nested box”, this type of packaging was invented by REELEX and often incorporates patented technology which is licensed to cable manufacturers.
If your boxes look like the above, make sure you are purchasing your cable from REELEX licensees.
If you aren’t, you may be at risk of patent infringement.
What if my supplier is providing me with imitation REELEX?
It is your responsibility to make sure your products are made by genuine manufacturers using licensed packaging technology. Talk to your suppliers and make sure your products are being packaged on genuine REELEX equipment. We can help!
If your packaging is genuine – it needs the logo!
The REELEX license agreement states that all packages using REELEX technology must have the REELEX trademark located somewhere on the package.
If you are using a REELEX licensee and your box does not have the logo, fill out the artwork request form to register your product.
The REELEX logo indicates to your customers that the box they’re using is a genuine REELEX coil. It signifies that the box they are using will pull the way they expect it to and that the manufacturer hasn’t cut any corners. If the manufacturer didn’t cut corners on the packaging, they probably didn’t skimp on the product, either!
Trademark Agreement for Private Labels and OEMs
For Private Labels who are using genuine REELEX technology via using a supplier
licensee, REELEX offers a trademark license agreement.
Trademark Agreement Overview
Private Label’s Obligations
REELEX’s Commitments
*Adjusted annually per the CPI-U inflation index.
Interested? Let us know!
FAQs
No! The royalty fee associated with licensing REELEX pays for all past, present and future patents and know-how.
Thinking about changing your packaging? Let us help! We have over 40 years of packaging expertise.
If you are currently having cable manufactured and packaged by a REELEX Licensee and your packages are not printed or labeled with the REELEX trademark logo, it is the responsibility of the manufacturer to supply you with the logo.
Per the license agreement, all packages made using REELEX technology should have the logo affixed somewhere on the package.
OEM and Private Label Trademark Usage
For OEMs/Private Labels who are using genuine REELEX technology via using a supplier licensee, REELEX offers a trademark license agreement. This agreement allows well-known OEMs and Private Labels to become genuine REELEX trademark licensees in exchange for committing to using only genuine REELEX licensees as suppliers. Besides ensuring that the packaging is genuine REELEX and is not under threat of patent infringement, this agreement allows REELEX to confirm that an OEM or Private Label is lawfully using REELEX patents while helping promote their brand.
Download for Printing
You can download the logo by filling out the use form here.
WARNING: It is essential that only cable packaged using REELEX equipment have the REELEX logo. Packages bearing the logo and not using REELEX technology will be considered a breach of the license agreement and may result in your REELEX license being revoked or risk legal action.
License Agreement Obligation
According to the license agreement, all packages containing REELEX coils must have a REELEX trademark logo visible somewhere on the package.
License agreement language has changed subtly over the years, however all agreements include the following language. This is typically found in either Section VIII or Section XI and normally reads as follows:
“LICENSEE agrees that it shall label all Packages produced pursuant to this Agreement, whether labeled as being manufactured by the LICENSEE or private label or otherwise, with the “REELEX” trademark…”
Besides being contractually obligated via the license agreement to print the mark on all REELEX packages, this logo is an important indicator that your company produces quality product and that the package will perform the way installers expect it to.
Warning: It is essential that only cable packaged using REELEX equipment have the REELEX logo. Packages bearing the logo and not using REELEX technology will be considered a breach of the license agreement and may result in your REELEX license being revoked.
Cable Safety
The majority of counterfeit, knockoff and non-compliant twisted-pair cabling on the market today is sold in boxes that look just like REELEX packaging. To help educate the industry about these cables, REELEX has joined with the CCCA (Communications Cable and Connectivity Association), whose mission includes informing end-users about counterfeit and non-compliant cable.
These poor-quality cables use imitation REELEX coiling methods that knot, tangle and cause cable damage, while the cables themselves can cause significant issues ranging from signal loss to fire hazards.
Because REELEX packaging is the standard package for LAN and other low-voltage cable, the REELEX logo is one trademark that spans across manufacturers and regions across the globe.
This means that the REELEX logo is a clear signal to end-users, government officials and customs personnel that the cable inside the package is likely to be manufactured in compliance with laws such as the National Electric Code (NEC). CCCA has determined that the REELEX trademark is one standard which the industry as a whole can use to identify genuine cable to government, industry and safety organizations.
End-User Identification
The REELEX logo identifies to the installer that the package contains a genuine REELEX coil which will perform as expected and is far less likely to tangle or snag as products packaged using counterfeit REELEX methods. Furthermore, the REELEX logo is an indication to end-users that they are purchasing a genuine, quality product in a genuine, quality package from an honorable and honest company.
Import and Customs Risk
The REELEX logo has been recorded with Customs and Border Protection. Because the REELEX logo must be placed on the cable package regardless of manufacturer, ports of entry have been notified to specifically look for this logo and scrutinize closely any package that does not have this mark printed on the box. This means that boxes of cable that do not have the REELEX logo or are improperly printing the REELEX logo not under license have a greater chance of being identified as unsafe cable and not be allowed through US customs or otherwise be scrutinized by authorities. Manufacturers trying to import illegal or non-compliant cable with the REELEX logo visible may face legal action.
Patent Identification
The REELEX logo indicates that the coil is packaged using a patented and licensed method utilizing the intellectual knowledge of REELEX Packaging Solutions, Inc.
This logo protects the licensee’s investment in REELEX by indicating the utilization of the brand and thereby the legal protection, marketing advantages and authenticity of quality the REELEX brand logo represents.
Because the REELEX system is a patented technology, the authorized use of these patents, associated trademarks and know-how is administered through the signing of a License Agreement and the paying of usage fees or “Royalties”.
This contract gives the Licensee full access to REELEX’s portfolio of patents and all trademarks associated with the REELEX system, while also entitling the Licensee to unique advantages and benefits guaranteed to them as long as the REELEX system is being utilized.
Royalty fees are collected from ALL REELEX licensees. Everyone with a D-750 pays the same fee regardless of how long they have been a customer, or how many machines they have. The small companies can compete equally with large companies with no favoritism. These royalties keep REELEX in business so we can continue to provide parts, service, know-how and decades worth of R&D to our customers. Without the royalty fee REELEX would be out of business very soon, and so would service and parts to support over 300 active REELEX machines, over 100 major cable producing facilities and thousands upon thousands of distributors around the globe.
All License Agreements contain a “Most Favored Licensee” clause. This clause states that any changes to pricing will be made available to all licensees equally.
This guarantees you that you are paying the same prices for machines and fees as all other companies in your country. All companies, big and small, pay exactly the same amount for machinery, parts and fees.
In accordance with the license agreement, there are no available discounts or special deals available to you or your competitors. If there were, they would be offered to all licensees equally.
License agreements signed in 2013 or later include global coverage. Previous to 2013, individual agreements were signed per country. For companies with multiple locations, we strongly recommend contacting us to sign the updated agreement, which greatly simplifies and modernizes the REELEX license contract. Contact us for more information.
Fundamental to REELEX licensing is the concept of “know-how”. The REELEX coil and the methodology is trade secret, and has never been patented. This technology and surrounding intellectual knowledge including software programming, proprietary circuitry, formulas, calculations, algorithms, equipment designs and over 40 years of packaging expertise are all included under the “know-how” moniker.
Simply put – because REELEX could not survive on machine sales alone. Our annual machine sales are not very many, and thus with 40+ employees the cost of running the business would force machine prices to be extraordinarily high. This would make the barrier to adopt REELEX much too expensive and nobody would buy machines.
Thus, if REELEX tried to survive from machine and part sales alone we would be out of business. Instead, REELEX sells machines “at cost”. This means that when REELEX sells a machine it includes material, labor, development costs and overhead, but no profit.
The Royalty fees are collected from ALL REELEX licensees. Everyone with a D-750 pays the same fee regardless of how long they have been a customer, or how many machines they have. The small companies can compete equally with large companies with no favoritism. These royalties keep REELEX in business so we can continue to provide parts, service, know-how and decades worth of R&D to our customers. Without the royalty fee REELEX would be out of business very soon, and so would service and parts to support over 300 active REELEX machines, over 100 major cable producing facilities and thousands upon thousands of distributors around the globe.
Like many licensing arrangements, the customer, or “Licensee”, pays REELEX system usage fees, or “royalties”, that are based upon the production capability of the REELEX coiling machines that they own or rent. These royalties are typically paid annually for those that own up to two REELEX machines, and monthly for those that rent equipment.
For large manufacturers operating three or more coiling machines, the annual fees are based upon a customer’s annual sales volume of REELEX packages. These are considered “variable” fees. More information on the Royalty schedule structure can be found here.
The Royalty fees are collected from ALL REELEX licensees. Everyone with a D-750 pays the same fee regardless of how long they have been a customer, or how many machines they have. The small companies can compete equally with large companies with no favoritism. These royalties keep REELEX in business so we can continue to provide parts, service, know-how and decades worth of R&D to our customers. Without the royalty fee REELEX would be out of business very soon, and so would service and parts to support over 300 active REELEX machines, over 100 major cable producing facilities and thousands upon thousands of distributors around the globe.
Get Started
First contact us. Let us know what type of product you are packaging and what your goals are. We will provide some ballpark pricing. Next, we will make samples of your product in REELEX packaging for your evaluation. If you like it and wish to become a licensee, you will need three things:
1. Sign a License Agreement
License Agreement
The REELEX License Agreement is a contract signed by all licensees for use of REELEX technology. More information on our licensing model can be found here.
OEMs and Private Labels
Alternatively, if you are having your product manufactured by a current licensee, you can also become a licensee by signing an trademark agreement.
2. Purchase or Rent a REELEX Machine
You will need a REELEX machine to produce REELEX coils.
3. Pay Ongoing Usage Fees
All REELEX licensees pay ongoing usage fees which vary depending on machine type and overall REELEX output. Information on usage fees can be found here.
Ready to get started? Contact us!
Non-REELEX licensees must sign a separate license agreement to use ProFlex packaging. Royalty fees are indicated below. A US$3,500.00 one-time license fee is paid upon signing the license agreement.
ProFlex is part of the REELEX umbrella of patents, thus a current REELEX license agreement gives full rights to the use of ProFlex packaging.
No additional fees are payable to REELEX beyond those currently paid for the use of the REELEX system of patents.
ProFlex is a patented technology whose use is administered through a current and signed license agreement.
All products packaged by ProFlex, whether REELEX coils or not, use unique technology licensed by REELEX Packaging Solutions, Inc.